Finding the right place.
Although Reinier doesn't have a technical background, technology has always fascinated him.
"I'm a real car enthusiast, so I've always been interested in machines and engineering. I didn't know much about shipping when I started, but I knew it was an industry I'd enjoy learning about." That curiosity has only grown since joining Lavastica.
"The shipping industry is incredibly interesting because it's connected to everything happening in the world. Events like disruptions in the Middle East immediately affect global shipping. You really notice how important this industry is."
Growing faster than expected.
Reinier initially, supported the Account Manager responsible for the German market, learning the business and getting to know customers. But after six months, an unexpected opportunity presented itself.
"A region became available much sooner than anyone expected, and they trusted me to take it over." Today, Reinier manages the Nordic & Baltics region, covering Scandinavia, Estonia, Latvia and Lithuania. "I manage my own customer portfolio. That's a huge step forward. It feels good that the company trusts me with that responsibility so quickly.”
For Reinier, the opportunity to travel internationally is one of the most exciting parts of the role. "It will be great to meet customers in person, strengthen those relationships and experience the industry from a different perspective."
Learning from people around you.
One of the things Reinier appreciates most is how approachable everyone is. "There are colleagues here who have been in this industry for years. Whenever I have a question, someone always has the answer. People really take the time to help you. Even though Lavastica is growing quickly, everyone remains very approachable across every department. That's something I really value." For Reinier, that's exactly what makes Lavastica different.
"You can really be yourself here. Everyone jokes around, people are direct with each other, and that creates a relaxed atmosphere." The sales team is young, ambitious and shares many of the same interests. "We have a lot in common. We enjoy a bit of friendly banter, many of us enjoy working out, and there's always a good atmosphere in the office."
About Reinier.
Outside of work, you'll most likely find Reinier in the gym. Working out four times a week is simply part of his routine, just like drinking more coffee than most people think is possible. "I can drink coffee all day long and still sleep perfectly fine."
His favorite quote also reflects the way he approaches both work and life: "The best time to plant a tree was 20 years ago; the second-best time is now." It's a mindset that fits perfectly with the opportunities he's been given at Lavastica. "You should start working on your goals today instead of worrying about past delays."
European Head Office
Vareseweg 45
The Netherlands
+31 10 265 5070
Asian Office
Star Avenue 5, 169/105
San Phak Wan
Hang Dong District
50230 Chiang Mai
Thailand
Our team.
Our team is a dedicated group of professionals with years of experience in the
maritime industry and industrial industry.
Our sales team is committed to provide you with the best possible service.
“Whether you are looking for a single piece of equipment or a complete solution,
we have the expertise and resources to meet your needs.”
Our technical support team has deep technical expertise and experience. The
service team is available to answer any questions and provide guidance on the
use and maintenance of our products.
“We provide expert advice to ensure that you get the most out of your equipment.”
Our logistics team is responsible for coordinating the delivery of our products to
customers all over the world. They make sure that shipments are delivered on
time and in perfect condition.
“We understand the importance of timely delivery and strive to ensure that all
orders are fulfilled as quickly as possible.”
